Our client on the project was a boutique market research agency. Our client has helped several companies uncover insights and behavioral nuances and aided in taking key strategic decisions. This company got contracted by a Fortune 100 MNC in Food and beverages space for conducting a large scale strategic piece of research. The client wanted to understand response to a new product concept and also explore concept of energy drink in the broader context.
The project involved multiple countries and multiple project phases that will be simultaneously conducted across 7 countries one after another. The initial countries selected for exploring the interest were US, Mexico, UK, Russia, Saudi Arabia, Vietnam and China. There were total 42 Focus groups, 30 Depth Interviews, Online Diary with 350 respondents and market walkthrough across all 7 markets. Quantum needed to find reliable partners across 7 countries that can deliver the project well and in coordinated manner.
myMRPlace reached out to more than 50+ trusted research suppliers across multiple countries. Quantum realized the cost efficiencies that myMRPlace can bring without compromising research quality. The study did went through a few cost iterations as well as negotiation rounds. MyMRPlace team assisted in managing all the communication with suppliers seamlessly as well as gave project management support to ensure that the project was delivered well within timeline.
With myMRPlace they did not just find the research partners but also received the operational support in form of document management, managing communication as well as collaborating with several suppliers efficiently for a high paced Qualitative research project.
" We trusted myMRPlace with a very large project across 7 countries. Apart from saving almost 100000 USD, we got a significant project execution support from the team. MyMRPlace acted as one point of contact for all communication and co-ordination. Overall, we have found myMRPlace team to be flexible, helpful and thoroughly professional. We will keep working with myMRPlace for our research outsourcing needs.”